Our experience

FMCG

Years in the sector have allowed us to build and develop an extensive database, in most FMCG categories. From the most common ones such as food & beverages, beauty & personal care, home cleaning and retail & shopping centers… to the more specialized ones such as automotive, transportation & mobility, banking, energy, fashion, leisure & travel, and tobacco. And of course, as society advances, our areas of work are expanding, with projects in e-commerce, information technology and video games.

Within this sector, we have worked with all types of audiences, from homemakers to students to professionals, and with all age groups: children, young people, adults and the elderly.

Studies conducted in FMCG

  • Zabrudi, para Cornexi Food KFT (Hungría). Prospective study for the introduction of Zabrudi in the Spanish Market. Face-to-face sensory analysis sessions with consumers
  • Semiotics spirits brand cultural analysis.
  • Exploration of best practices in the Spanish market to understand the evolution of ‘rewards’ and indulgence trends in all categories, but especially tracking movements in the worlds of coffee, cocktails, cakes, chocolates and ice creams.
  • Development of the global soccer platform of a French fries brand. Online focus groups with soccer fans in Mexico
  • Analysis of the purchase and consumption habits of cheese fingers and definition of the ideal product. Focus groups with consumers
    Analysis of Casual Dining in Spain. Trend analysis
  • Accompaniment to the purchase and ethnographic interviews with mothers of 3-7 year-old children, consumers of bottled mineral waters for children to detect ways of innovation
  • Pretest of the packaging of a brand of dry bread. Focus groups with consumers of the category
  • Christmas communication campaign pre-test. Video interviews with nougat consumers.
  • Analysis of the image and positioning of a soy drink in the Spanish market with consumers of vegetable drinks.
  • Pre-test of a communication campaign for a mayonnaise brand. Face-to-face focus groups with consumers
  • Analysis of possible positioning territories for fresh loaves. Focus groups with consumers and subsequent strategic communication planning
  • Test of innovation concepts in industrial bakery. Creative workshops with consumers
  • Pre-test of a new concept of loaf bread. Focus groups and sensory analysis with consumers
  • Innovation process for the packaging design of a new dairy product. Co-creation workshops with consumers
  • Analysis of people’s consumption habits to stay strong and healthy. Online interviews with consumers of probiotic dairy drinks
  • Analysis and definition of possible positioning territories for fresh loaves. Face-to-face focus groups with product tasting with consumers of the category and subsequent strategic analysis
  • Pre-test of new innovation concepts within the fresh bread market in order to recruit new consumers. Face-to-face focus groups and sensory analysis with consumers
  • Pre-test concepts of toasted bread appetizers. Face-to-face focus groups with consumers
  • Exploratory study of a new functional drink that provides health for the skin. Face-to-face focus groups with consumers
  • Study on the Spanish lifestyle and food culture for a Korean dressing brand. Ethnographic interviews with female consumers
  • Image study and brand positioning of a dry bakery. Focus groups with consumers
  • Study of perception and habits of purchase and consumption of wafers. Face-to-face focus groups and sensory analysis with consumers
  • Base study of the industrial bakery category in Spain and Portugal. Focus groups with consumers
  • Packaging pre-test for a brand of toasted bread. In-person focus groups with consumers
  • Sustainability analysis for a mayonnaise brand. Background research and videography (video recorded interviews) with consumers
  • Advertising effectiveness test of a sponsor of the 2018 Russia World Cup.
  • Analysis of the influence of the economic crisis on the consumption habits of food and cleaning products. Ethnographic interviews with consumers
  • Organoleptic study on frozen puff pastry masses. Sensory analysis with consumers
  • Pre-test of a new product concept for a French fries brand. Focus groups with consumers
  • Post-test of a spirits communication campaign. Focus groups with consumers and interviews with professionals from the economic and general press, advertisers of alcoholic spirits, consumer associations and hospitality schools / hoteliers linked to the program
  • Communication pre-test of a brand of mayonnaise. Interviews and focus groups with users
  • Pre-test of a communication campaign aimed at promoting the consumption of manufacturer’s brand foods compared to distribution brands. Focus groups with consumers
  • Segmentation study and definition of chewing gum consumer profiles. Focus groups with consumers
  • Analysis of the cider consumer and definition of the repositioning for an Irish cider brand in the Spanish market. Focus groups with consumers and subsequent strategic analysis
  • Diagnosis of a honey brand. Focus groups with consumers and subsequent strategic analysis
  • Diagnosis of the positioning of a brand of healthy soft drinks in the Spanish market. Focus groups consumers concerned about health
  • Analysis of the bonbons category. Focus groups with consumers
    Pre-test of new salad dressings. Focus groups with consumers
  • Analysis of the consumption habits of frequent buyers of fast food restaurants. Focus groups with consumers
  • Study of habits and trends in relation to mobility and perception of car sharing and electric vehicles. Face-to-face focus groups with owners of high-end vehicles.
  • Analysis of European consumers in medium/high range cars. Focus groups and ethnographic safaris with consumers
  • Perception and satisfaction study of the Catalan motorway service. Focus groups and interviews with toll road users
  • Pre-test of the summer transit communication campaign. Focus groups with drivers
  • Analysis of the needs of diaper buyers for the development of a new communication campaign on social networks. Paired interviews and recording of the campaign with parents.
  • Skincare Covid19 Consumer Pulse, video-interviews with skincare product consumers
  • Analysis of the identity of a professional hairdressing brand. Face-to-face focus groups in Spain and UK with consumers of hair dye and hairdressers
  • Study of habits in relation to the menstrual cycle. In-depth interviews with users
  • Exploration to know the potential market in Portugal for skin care cream. Online forum with consumers
    Base study on hair coloring in the Spanish market. Face-to-face focus groups with consumers
  • Study of the perception of a masculine fragrance. Focus groups with male fragrance consumers and perfume sellers.
  • Repositioning study of a perfumery chain. Focus groups with perfumery users
  • Pre-test of a packaging redesign for a men’s face cream.
    Focus groups with consumers.
  • Segmentation study of the hair styling market. Ethnographic interviews with female consumers
  • Analysis of shopping habits and consumption of shampoos Focus groups with users
  • Definition of the platform, brand strategy and visual identity of a bank. Mistery shopings
  • Design of an energy value proposition for an energy distributor and journey mappings with gas consumers
  • Study on the use of energy in the second home market. Entographic interviews with users
  • Study on the energies in the housing reforms market. Ethnographic interviews with people who have done renovations at home and shadowing with renovation professionals.
  • Analysis of the Public Acquisition Offer (PAO) in the electricity and gas sector. Consumer Interviews
  • Definition of possible communication territories that can be capitalized on by a powder stain remover brand to fight against distribution brands. Focus groups with consumers and subsequent strategic planning
  • Assist in the execution of a testimonial television commercial for a dish soap. Design of questions and live interview behind the scenes with the consumer who is the protagonist of the ad
  • Analysis of the influence of the economic crisis on the consumption habits of food and cleaning products. Ethnographic interviews with consumers
  • Study on the market of anti-habituation air fresheners. Focus groups with consumers
  • Pre-test of a concentrated stain remover. Focus groups with consumers
    Analysis of home air freshener consumers. Focus groups with consumers
  • Pre-test of new product concepts for a laundry detergent. Focus groups with consumers
  • Analysis of off-line and online shopping habits and preferences for baby clothes. Online community with baby clothes buyers.
  • Study of consumers of clothing and cycling shoes.
  • Consumer segmentation study of a children’s clothing store, with mothers and adolescents.
  • Analysis of the shopping experience of mothers and children in a children’s clothing store.
  • Analysis of the perception and valuation of a leading brand in sunglasses in the Spanish market. Focus groups with sunglasses users
  • Study of understanding the lifestyle of young people aged 16-24 for a shoe brand. Diary of images over 2 weeks and subsequent task of citizen journalism (making videos) by consumers
  • Analysis of e-commerce users in Western Europe (Spain). Video interviews with digital commerce users.
  • Analysis of the online and offline purchase process of wristwatches. Online focus groups with wristwatch users
  • Study of purchasing and use habits of robot vacuum cleaners. Discussion groups and online interviews with users.
  • Analysis of the consumption patterns of online shoppers for a leading online commerce company
    Study of the smartphone shopping experience. Shopping accompaniments with consumers
  • Study of perception and image of shopping centers. Focus groups with consumers and subsequent strategic analysis
    Study on a new concept of smart supermarket. Bulletin Board (online forum) with consumers
  • Pre-test of a proposal to change the customer club of a supermarket chain. Focus groups with clients
  • Analysis of the world of wax museums and the motivations for visiting Barcelona. Face-to-face focus groups with residents and national and international tourists
  • Advice on the development of a qualitative analysis methodology to study the potential of new toys.
  • Pre-test of a communication campaign for a lottery brand. Focus groups with consumers
  • Stick Cigarette Evaluation. Face to face focus groups with smokers
  • Health & smoking habits study in Italy. 3 months online diary with cigarette’s smokers.
  • Study of comprehension of user profiles. Interviews with printer users and potential buyers.
  • Analysis of mobile phone purchase and consumption habits. Ethnographic interviews and purchase accompaniment with Spanish consumers.
  • European study on digital consumption and home automation devices. Focus groups and in-depth interviews with consumers
  • Image study and positioning of a brand of household appliances. In-depth interviews with consumers and mustery shopping with professionals
  • Design of a new system for connecting TV to the Internet. Focus groups with consumers
    Pre-test to evaluate a commercial offer for a wireless USB modem with an associated Flat Rate for commercialization in the residential market. Face-to-face focus groups with decision makers or co-decision makers for contracting telecommunications for your home.
    Pre-test of improvements in the service for managing unanswered telephone calls. Focus groups with telephone users
    Pre-test of a product to revitalize communication within the domestic environment. Focus groups with consumers
  • Pre-test of new adaptation proposals for a mobile videogame. Face-to-face focus groups with video game users.
  • Study of a new video game from a well-known saga. Guided face-to-face game sessions with video game users.

Experience in other sectors

Health
B2B
Third Sector

Some of our clients

unilever2
bridgestone
pantene
repsol
P&G
converse
amazon
Google
logoscambra
Victoria Scarpato Bravo has been a beneficiary of the European Regional Development Fund whose objective is to improve the use and quality of information and communication technologies and access to them and thanks to the implementation of the Web presence project through the page own. This action has taken place in the TICCámaras 2023 period. For this, it has had the support of the TICCámaras program of the Barcelona Chamber of Commerce.
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Victoria Scarpato Bravo has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2023 For this, it has had the support of the XPANDE DIGITAL Program of the Barcelona Chamber of Commerce