With a degree in Sociology, she has 14 years’ experience in market studies, branding, communication, marketing and digital strategy, of which she spent 6 years as Head of Planning at the Darwin & Verne agency. Companies in which she has led projects include: Evo Banco, Caser Seguros, Martin Millers, Absolut, Movistar+, Coca Cola, BBVA, Magic Box, Netflix and Toyota, among others.

She is the teacher and director of the Research and Strategy module of the IED Master’s degree in Communication and Marketing Management. She also teaches the Research module at the Miami Ad School.