During her career she has worked in both market research and advertising, collaborating in some of the most important agencies in Mexico in both areas. Her curiosity and passion for learning have led her to dedicate herself to qualitative market research. She defines herself as an empathetic and experienced researcher in different branches of marketing. Anamar has also carried out public opinion studies for various important figures and groups in Mexico. She is co-creator of the Buying Decision methodology for a better understanding of the consumer at the point of sale, as well as going deeper into human behavior based on personality classifications. One of her passions is finding and defining typologies.