Annalaura has been working in the field of market research for over 20 years, first in the United States and currently in Italy.
Born and raised in Italy, she has studied and worked in the United States and is bilingual and bicultural. She holds a BA in Sociology (summa cum laude) from Tufts University and an MA in Sociology from Boston College. In Italy, she has worked as an independent consultant for a variety of clients bringing enthusiasm and energy to her projects. She has extensive experience in focus group moderation, one-on-one depth interviewing, creative group sessions and ethnographic research. She is experienced in branding and positioning, packaging, new product development, naming, and concept testing studies. Annalaura has completed projects in the consumer goods, pharmaceutical, automotive, luxury goods, and IT/telco industries.