After Brian earned an MBA at NYU’s Stern School of Business, he gained client-side market research, UX and web analytics experience with a series of technology startups in the first dot-com boom in San Francisco. In 2001 he moved to Barcelona and started his own Market Research Consultancy, where he dug his teeth into the most challenging of research areas, from youth culture trends to documenting the experiences of immigrants in Spain, to analyzing the brainwaves of people watching TV ads and YouTube videos. He now freelances out of Madrid. taking on market research and UX projects of all colors and sizes.