Caroline has almost 30 years of experience in market research, especially in the healthcare market.
She has had the opportunity to work on various topics and to interview various types of respondents (KOLs & hospital-based specialists, office-based physicians, nurses, patients & caregivers, retail & hospital-based pharmacists, payers). Her experience ranges from strategic research prior launch to promotional material testing for various drugs, medical devices and services aimed at both patients and HCPs.
She has experience in a wide range of therapeutic areas including oncology, pulmonology, immunology, cardiology, endocrinology, hematology and many more.
She is thoughtful and thorough, and not afraid to dig for insights with respondents. She knows her market and is therefore proactive in suggesting ways to optimize methodologies to suit local circumstances.