With a degree in Sociology from the Autonomous Metropolitan University, more than asking (because the question is a symbol of authority), Eduardo likes to talk to all kinds of audiences and get to know their cultural, family and personal environment. He has more than 33 years’ experience in qualitative research in the financial, agro-industrial, consumer, personal care and healthcare sectors. He likes to work on innovation and co-creation projects, facilitating workshops and immersion days and everything related to strategic planning.