In the bustling world of qualitative market research, Jakub is a seasoned maestro with over 570 group ensembles and 2500 solo performances to his credit, in his almost 15 years of experience. Tracing the lines of customer journeys, he teases out consumer insights, triggering waves of product innovation. His symphony is user interaction, his canvas: data, as he orchestrates unique consumer experiences with every conversation. He has a Sociology degree from Charles University in Prague.