With a degree in Marketing from the Universidad de Ciencias Empresariales y Sociales (UCES), Buenos Aires, Manuel has specialized in market research and marketing since 2006. He works with national, regional and transnational companies, implementing services related to the industry. He leads projects in the main markets of LatAm, Europe and Asia and the operation of various market research agencies in Argentina and Mexico. He develops marketing businesses in several LatAm countries, linked to market research, the collaborative economy, content development and experiential marketing.