With over fifteen years in research, strategic planning and human-centered design, Mehdi has contributed to a significant number of communications campaigns, product and service development steps, and policy-making decisions, on topics as diverse as health promotion/disease prevention, domestic violence, banking reform, mobile phones, sunscreen, packaged foods and health insurance. Mehdi blends strong qualitative flair and quantitative insight to provide directional advice, not just data. This is backed by a Master’s in Marketing as well as a Certification in Strategic Planning.