His positive attitude, willingness to act and enthusiasm make him a pleasure to work with. Openness, curiosity and the need to understand are the features that make him an efficient and effective qualitative researcher. The combination of a good ‘feel’ for the consumer, creativity and more than 15 years of experience result in inspiring insights and accurate recommendations. He has a Psychology of Advertising degree from the University of Warsaw; completed Economics & Engineering studies at Dronten University, the Netherlands; and has a Master’s in Economics, specializing in Marketing, from the University of Life Sciences in Warsaw.