With over 15 years of experience in brand consultancy, Sara has successfully contributed to the strategic and creative positioning of corporate and product brands, driving their brand equity. Throughout her international professional career, she has worked and lived in cities such as London, Toronto, Madrid, Barcelona and Amsterdam, specializing as a Strategic/Branding Consultant. Her expertise spans various sectors, including IT, financial services, pharmaceuticals, FMCG, utilities and fashion.

Her key areas of specialization include brand development, brand positioning, brand architecture, brand strategy, brand engagement, strategic marketing communications, customer experience improvement, consumer research, and innovation and learning programs.