What role can a market analyst have in the filming of a spot?

For the second year in a row, the people from Euro RSCG and Reckitt Benckiser have counted on me to give them a hand in the filming of the new advertisement for Finish Quantum dishwasher detergent. What was my role? Well, very simple: since in both cases the protagonist of the advertisement was a well-known person (the cook and owner of the Semproniana restaurant Ada Parellada and the blogger of “The Recipe for Happiness” SandeeA), it was intended that her statements regarding the product They were as natural and sincere as possible. To do this, although there was a previous copy, my role was to ask them questions behind the camera so that they answered what they really thought. Of course, there was previously a recruitment effort to ensure that those selected were satisfied users of the product.

And here the other protagonists: the director María Ripoll and the camera Mario Montero:

And these are the resulting ads:

You can also see how the protagonists lived the experience in these links to their respective blogs:

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