Álvaro is the observer kind. As weird as it may sound, he loves sitting on a public bench in any street or at the beach, an airport or even the tube, and watching people: how they speak, what they say, how they walk, their clothes… 

As a moderator, he combines his ‘stalker’ side with a chatty and friendly one to engage respondents and participants into conversations to make them feel at ease and get the most out of their behaviors and reasons in a friendly atmosphere. 

Álvaro holds three BAs, in Law, International Relations and Sociology, from two universities. He has 25 years of experience with a special focus on healthcare, FMCG, and the automotive industry. 

An avid traveler, he has conducted research in more than 25 countries and has moderated in all four corners of the world (Africa, America, Asia and Europe).

With a degree in Sociology, she has 14 years' experience in market studies, branding, communication, marketing and digital strategy, of which she spent 6 years as Head of Planning at the Darwin & Verne agency. Companies in which she has led projects include: Evo Banco, Caser Seguros, Martin Millers, Absolut, Movistar+, Coca Cola, BBVA, Magic Box, Netflix and Toyota, among others.

She is the teacher and director of the Research and Strategy module of the IED Master's degree in Communication and Marketing Management. She also teaches the Research module at the Miami Ad School.

Berta is a trend analyst, planner and expert in processes of innovation, and new and future generations (Gen Z and Gen Alpha). In addition, she is an expert in the development of workshops based on design thinking and has a community of young trendsetters from 14-35, ideal to participate in the development of future studies and innovation.

After Brian earned an MBA at NYU’s Stern School of Business, he gained client-side market research, UX and web analytics experience with a series of technology startups in the first dot-com boom in San Francisco. In 2001 he moved to Barcelona and started his own Market Research Consultancy, where he dug his teeth into the most challenging of research areas, from youth culture trends to documenting the experiences of immigrants in Spain, to analyzing the brainwaves of people watching TV ads and YouTube videos. He now freelances out of Madrid. taking on market research and UX projects of all colors and sizes.

Cristina is a sociologist by profession, but in constant training, having completed courses in marketing, social media strategy and analysis. With more than 15 years' experience as a qualitative market analyst, in FMCG and health, she stands out due to her proactive nature and her ability to listen to consumers, analyzing their motives, in order to act as a link between brands and their audiences. She has experience in focus groups and interviews, but especially oriented to online communities, in which she has several years of experience, moderating in both Spanish and English.

Eva has extensive experience in research, managing international projects and client relationships. With expertise in moderation and reporting, she has worked in a wide range of industries, mainly in the pharmaceutical and healthcare sector, but also in FMCG and technology, among others. Research methods include ethnographic studies, moderating focus groups and various interviewing techniques. Study types include concept testing, communication testing, packaging and product testing and patient journeys, among others. Fluent in Spanish, Catalan and English, Eva is a graduate in Journalism, holds a Master’s degree in Market Research and is a qualified Expert in Qualitative Techniques. 

With a Master's degree in Business Communication Management, another in Political and Institutional Communication, a third in Neuromarketing and a Bachelor’s degree in Psychology, Pablo is passionate about politics, behavior and the strategic vision of communication at all levels.

With over 15 years of experience in brand consultancy, Sara has successfully contributed to the strategic and creative positioning of corporate and product brands, driving their brand equity. Throughout her international professional career, she has worked and lived in cities such as London, Toronto, Madrid, Barcelona and Amsterdam, specializing as a Strategic/Branding Consultant. Her expertise spans various sectors, including IT, financial services, pharmaceuticals, FMCG, utilities and fashion.

Her key areas of specialization include brand development, brand positioning, brand architecture, brand strategy, brand engagement, strategic marketing communications, customer experience improvement, consumer research, and innovation and learning programs.

Susanna is enthusiastic and adventurous, with a passion for exploring what life and nature have to offer. She has worked in the qualitative market research industry for more than 20 years, mainly involved in international projects, and is a specialist in the healthcare industry and consumer qualitative research. She lived in England for 10 years, in Mexico for a year and also had short stays in France and New Zealand, which has provided her with a multicultural approach in her personal and professional life. She graduated from Oxford Brookes University with a degree in Business Administration, Marketing & Sociology, which provided her with enriched life experiences and awakened her hunger to discover diversity in life. And this background also provides her with the knowhow to deal with complex, unexpected and difficult situations in a national and international environment. 

He has a degree in Psychology and is passionate about qualitative research in all its formats (FGs, EPs, both face-to-face and online, ethnography, etc.) With more than 24 years' experience in collaborations with research institutes, he has combined market research with academic studies on various social issues (education, immigration, public service management, etc.) Curiosity is the motivation and the engine of all his projects.