Teaching and outreach

Who we are

My passion to communicate as well as to update myself continuously, have led me from the beginning to make my daily work compatible with teaching and dissemination of Market Research, Consumer Behavior, Strategic Planning and Design Thinking, through classes, talks and conferences at Universities, Business Schools, Companies and Events in the sector.

Teaching experience

Sep. 2012 – 2015

UOC (Universitat Oberta de Catalunya), Online

Teaching of the subject “Strategic and creative planning” in the Communication Degree.

Feb. 2012-Jun. 2013

UAO (Universitat Abat Oliba CEU), Barcelona

Teaching of the subject “Consumer Psychology” in the Marketing and Business Management Degree.

2011- 2012

IEBS (Innovation & Entrepreneurship Business School), Online

Preparation of the courses “Postgraduate in strategic and product marketing”, “Customer management”, “Relational marketing”, “Development program for product managers”.

2002 – 2008

E.A.E. Business School (Escuela de Administración de empresas), Barcelona

Teacher of the courses “Curso Superior de Publicidad”and “Executive MBA” in the subjects of strategic communication planning and qualitative research, respectively.

Experience as Disseminator

14 Nov. 2019

Silliker Mérieux NutriSciences, Barcelona

Webinar / online course of 1.5 hours on Qualitative Research, aimed at clients of Silliker Mérieux NutriSciences

10 May 2019

The Research Alliance, París (Francia)

Lecture on “Design thinking in market research” for members of The Research Alliance, within the Seminar “TRA Qual Seminar 2019 Paris”

25 Feb. 2016

UB (Universitat de Barcelona)

Lecture on “Market research in innovative and technology-based companies” for the students of the “Master in creation and management of innovative and technology-based companies” given by Rafael Fernández Santor and coordinated by Claudio Cruz Cazáres and Esther Hormiga.

Feb. 2012

UPF (Universitat Pompeu Fabra), Barcelona

Lecture on “Discussion groups” for students of the “Market Research” subject taught by Dr. Miquel Salvador Serna of the “Degree of Political and Social Sciences”