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When dealing with trend analysis studies, our approach is characterized by the combination of observation and analysis as a strategy to overcome the main challenges of this type of study:
If you ask the wrong person, you will come to the wrong conclusions.
The insight may be in what they say, feel, think or do
The creation of an inquiring team, always on the lookout for new developments, is our way of ensuring that we know the most appropriate sources for each study. Only in this way can we guarantee the detection of true trends within a reasonable timeframe. We follow trendsetters and innovators, monitor the evolution of various sectors, analyze media events, discover cutting-edge projects in influential cities, but, above all, we observe our environment and the people around us.
Our Instagram, where we post what we call ‘Visual Insights’, is a good example of this attitude of constant observation that characterizes us:
We study people’s behavior in depth, understanding the reasons for their behavior, as a way to ensure that the trends detected are the result of a real change in society, i.e. to factors that alter people’s priorities, habits or values.
This is the only way to ensure that we are dealing with relevant trends that allow us to move from ‘nice to know’ to ‘need to know’.
• Semiotic and cultural analysis
• Best Practice Analysis
• Coolhunting
• Trend hunting
• Digital analytics
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Duración: 2 semanas
ALCANCE: xxxx
OTROS DATOS: LOREM IPSUM
