Currently, as a qualitative market researcher and design thinker, my brain is my software.
I have been thinking about the present and future of qualitative research for a long time, given the constant advances in AI that will increasingly improve software to analyze qualitative information.
- Do you think we have to recycle ourselves?
- How?
- In what direction?
In the last talks I have attended, they have recommended me:
a) Incorporate into my work qualitative information analysis software (CADQAS)
b) Train me to be able to incorporate the bigdata (not to design the algorithms, but about tools that allow visualize the results)
c) Remain the same, since, for now, qualitative research and design thinking have not yet been surpassed by the machines
d) Start thinking about retirement 😜
What do you think?
